SEO Case Study: Transforming Mehboob Optics’ Online Store From Zero to Thousands of Organic Visitors

Introduction

• Client: Mehboob Optics
• Website: mehbooboptics.com
• Industry: Optical Retail (Bangladesh)
• Project Timeline: 12 Months

Services Provided:

• WordPress eCommerce Website Design & Development
• Complete SEO Strategy & Execution
• Content Development (10,000+ words)

Mehboob Optics, a renowned optical retailer based in Dhaka, Bangladesh, approached us to build their digital presence from scratch. They had no prior online visibility or organic traffic but wanted to establish themselves as a leading name in the optics space online.

Project Background

When Mehboob Optics partnered with Khan IT, they had no existing website traffic and no optimized online store. Their goal was clear:

• Build a modern, search engine-friendly online store.
• Generate consistent organic traffic through Google.
• Establish brand trust and authority online.

Challenges Faced

• Starting from 0 organic traffic.
• No prior SEO efforts or technical structure.
• Highly competitive optics and eyewear market in Bangladesh.
• Lack of optimized content, images, and technical foundation.

Our SEO Strategy

Website Development & SEO-Friendly Structure

We designed a fully responsive, user-friendly, and fast WordPress eCommerce website tailored for SEO:

• Clean site architecture with logical categories and product pages.
• Optimized URLs, meta titles, descriptions, and schema markup.
• Mobile-first design and improved Core Web Vitals.

Keyword Research & Targeting

Using tools like Ahrefs and Google Keyword Planner, we conducted in-depth keyword research focused on:

• Product-specific keywords (e.g., “crizal lens price in bangladesh”, “affordable eyeglasses Dhaka”).
• Local intent keywords.
• Long-tail variations with high buying intent.

Content Creation

We created 10,000+ words of SEO-optimized content, including:

• Category descriptions.
• Product descriptions.
• Informative blogs about eyewear care, trends, and FAQs.

Technical SEO

• Implemented XML sitemap & robots.txt optimization.
• Fixed crawl errors, image compression, and improved loading speed.
• Ensured proper internal linking & canonicalization.

Off-Page SEO & Link Building

• Focused on niche-relevant directories, local citations, and manual outreach.
• Acquired backlinks from Bangladeshi business directories and optical blogs.

Continuous Monitoring & Optimization

• Monthly audits using Google Search Console and Analytics.
• Tweaking underperforming keywords and pages.

Results & Performance Metrics

Metric	Before (April 2023)	After 10 Months (Feb 2024)
Organic Traffic	0 (Zero)	1550
Indexed Pages	0 (Zero)	150+
Main Keywords on Page 1	0 (Zero)	35
Monthly Leads (Organic)	0 (Zero)	Consistent growth reported
Bounce Rate	High	Reduced by 30%

Google Search Console data is attached for authenticity.

Tools & Techniques Used

• Google Search Console & Analytics
• Ahrefs & SEMrush
• Yoast SEO Plugin
• Manual outreach strategies
• Custom WordPress development

Challenges & Solutions

Challenge: The optics market in Bangladesh had many competitors with an established digital presence.

Solution: We leveraged long-tail local keywords and strong on-page SEO, allowing Mehboob Optics to quickly gain visibility in niche areas before expanding to broader terms.

Key Takeaways

• Starting from zero is possible when combining technical SEO, well-structured content, and continuous optimization.
• Prioritizing local SEO strategies gave a significant early advantage.
• SEO is a long-term game, but results compound over time.

Final Thoughts

This project demonstrates how a dedicated, well-planned SEO strategy can transform a business’s digital presence even from zero. As an experienced SEO expert, I can confidently say that consistent, ethical SEO always pays off in the long run.